WRITING
Notes on measuring WhatsApp sales.
Short pieces on the things managers ask us. Nothing here needs you to buy anything.
RESPONSIVENESS6 min read
Which unanswered WhatsApp message should you read first?
Oldest-first gets your WhatsApp queue wrong. What makes a customer message urgent, what looks answered but is not, and how to work the queue on Monday.
Read →BUYING5 min read
Compliance archiving without the enterprise contract
Enterprise messaging governance platforms are sold by demo and annual contract. Here is what a small sales team can get instead, and what it does not cover.
Read →MECHANICS5 min read
Does syncing WhatsApp to your CRM create a record?
A CRM sync records what your reps chose to sync from a browser session. An archive records what happened on the number. The difference matters in a dispute.
Read →MEASUREMENT3 min read
WhatsApp sales tracking: 6 things to track, 3 to ignore
WhatsApp sales tracking for a team on the WhatsApp Business app: the 6 numbers worth a manager's Monday, the 3 that only look like tracking, and why.
Read →CALLS4 min read
How to track WhatsApp calls on company phones
The 3 ways to track WhatsApp calls on a sales team's company phones, what each records, why recording is the wrong default, and what a call log can tell you.
Read →CONDUCT3 min read
Can an employer see deleted WhatsApp messages?
The honest answer for employers: recovery tricks mostly fail after the fact, and an archive on a company-owned number keeps the original from delivery on.
Read →CONTINUITY3 min read
The WhatsApp handover when a rep resigns
What leaves with a departing rep on a personal number, what stays on a company-owned one, and the checklist to run before anyone hands in their notice.
Read →BUYING3 min read
What to ask a WhatsApp vendor about retention
5 questions that separate an archive from a rolling window: who sets retention, what happens at the limit, audit length, editability, and what you can export.
Read →RESPONSIVENESS3 min read
How fast should you reply on WhatsApp?
There is no honest published benchmark for WhatsApp reply speed yet. How to set your own standard from your median, your business hours and your worst case.
Read →FAIRNESS4 min read
The access log nobody can edit
Every manager view of the archive is written to a log before any data is returned, and no one can edit a row or switch it off. That decides the rollout.
Read →MEASUREMENT1 min read
The four numbers to measure first
Most WhatsApp sales teams start by measuring message volume, which is the one number that moves when people type more rather than when they sell more.
Read →MECHANICS3 min read
Seeing your team's WhatsApp without the Business API
How linking a company-owned number as a companion device gives a manager a view of the WhatsApp Business app from the moment it links, with no API migration.
Read →CONDUCT1 min read
What a deleted message actually costs you
Deleting a WhatsApp message removes it from two phones. Everything a manager would have needed it for happens afterwards, which is the whole problem.
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Find out what happened last week.
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