COMPARISON
Cooby or WAOversight: which one does your team need?
Cooby makes WhatsApp visible in your CRM; we make it provable. Different jobs, and if you love Cooby, keep it.
For a sales team on the WhatsApp Business app choosing between Cooby and WAOversight: Cooby syncs WhatsApp into HubSpot or Salesforce and gives sales leaders activity visibility, with broadcast on the send side. WAOversight shows who replied, who is waiting and what was deleted on company-owned numbers, logs every manager view, and never sends from them. Many teams run both.
WHERE THE PRODUCTS DIFFER
Where do Cooby and WAOversight differ?
Both run on WhatsApp Web's own mechanism, with no API. Their column comes from their site and pricing page, as of September 7, 2026.
| WAOversight | Cooby | |
|---|---|---|
| Deleted-message originals preserved | Yes, the original text with both the sent and deleted timestamps | Not mentioned on their site. Ask them |
| Metering | Capture is never metered. A message is in the archive or the product has failed | Synced-message caps of 6,000–10,000 per user per month, stated on their pricing page |
| Archive integrity | Append-only and hash-chained; you can verify nothing was altered | Conversations sync into the CRM, where records can be edited or deleted afterwards |
What does Cooby do well?
If the pain is "WhatsApp isn't in HubSpot", Cooby solves exactly that: conversations sync into the CRM without manual entry, and reps get an inbox with tabs, templates and reminders that they genuinely like. They carry a SOC 2 Type 2 badge, distribute through the HubSpot, Salesforce and Creatio marketplaces, and publish customer case studies. As a rep-productivity tool, it earns its seat.
On price, their Starter plan is $20.99 per user per month ($15.99 annually) and Growth is $31.99 ($25.49 annually). For a 10-rep team that is roughly $160–$320 per month, against our $199 Team band ($165 paid yearly), with every manager seat free.
Why is a CRM mirror not a record?
Cooby's marketplace pitch is "100% visibility over your team's activities on WhatsApp". Visibility into what is currently there. A synced conversation lands in a CRM where records can be edited or deleted afterwards. Their site does not mention deleted messages, an archive that cannot be edited, or control over how long messages are kept, so we do not know what they offer there. Ask them about the message a rep deleted at 11pm, the night before the complaint landed.
We are built for that question: the original text stays, with both timestamps, in an append-only archive you can verify. How the capture works explains the mechanics; the caps never apply because capture here is not metered. See pricing.
What should you ask Cooby before you buy?
- If a rep deletes a WhatsApp message before it syncs, what does the CRM show?
- Who can edit or delete a synced conversation in the CRM afterwards?
- What happens the month a busy rep passes the synced-message cap?
Who should buy Cooby instead of WAOversight?
- Your problem is CRM data entry, not oversight. Cooby removes the typing; we do not touch your CRM.
- Your reps want templates, reminders and a faster inbox. We deliberately change nothing for reps.
- You want to send from WhatsApp Web with structure. We never send from a linked number, on purpose.
And if you want both the productivity and the record, run both; they do not conflict. If your team leans further toward a shared inbox, read the TimelinesAI comparison, or start from the compare hub.
Sources
The facts about Cooby on this page come from their own pages, read on the date below. If something has changed, tell us and we will correct it.
- Their pricing page, read September 7, 2026: the Starter and Growth prices, the 6,000 and 10,000 synced-message caps, the Custom plan for unlimited sync, Salesforce, Zapier and webhooks, and the $0 / $9.99 / $17.99 extension plans. The page sells an extension and does not mention the WhatsApp Business API, which is why we say both products run on WhatsApp Web.
- Their marketplace listing, same date: the "100% visibility over their team's activities on WhatsApp" line quoted above.
- Their site, same date: SOC 2 Type 2 and GDPR.
- Deleted messages, an archive that cannot be edited, control over retention and an access log: not mentioned on their site on that date. That does not prove they lack them.
COOBY QUESTIONS
What else do buyers ask about Cooby?
How much does Cooby cost?
The Starter CRM plan is $20.99 per user per month ($15.99 paid annually) with a cap of 6,000 synced messages per user per month; Growth is $31.99 ($25.49 annually) with a 10,000-message cap. Unlimited sync, Salesforce, Zapier and webhooks sit on the Custom plan, which is contact-sales.
Should I keep Cooby if I already use it?
If you love it, keep it. It is a rep-productivity and CRM-sync tool, we are an archive, and the two do different jobs without conflicting. We answer the questions a CRM mirror cannot: what was actually said, what was deleted, who looked, and whether you can prove none of it was altered.
Does Cooby capture deleted WhatsApp messages?
Their site does not mention deleted messages, an archive that cannot be edited, or control over how long messages are kept. We do not know whether they offer any of these, so ask them. WAOversight preserves the original text of a deleted message with both the sent and deleted timestamps.
See the record next to the mirror.
Fifteen minutes, live, with your data. Bring your Cooby workspace and we will show you what each one holds after a deletion.
WAOversight is an independent product and is not affiliated with or endorsed by WhatsApp or Meta.