Who it is forFor sales teams running on the WhatsApp Business phone app. See how setup works.

LEGAL

Acceptable use policy

This is a short page because the rules are short. Most of them follow from one thing: nobody should be monitored without knowing it.

  • Effective 2026-08-31
  • Plain language where we are allowed one

What this is for

Oversight of business conversations on WhatsApp numbers your organisation owns, where the people using those numbers have been told in writing.

What will get an account suspended

  • Linking a number you do not own. Including a rep's personal number, with or without their agreement.
  • Monitoring without notice. If your team has not been told, do not link anything.
  • Using it against a person rather than a process. Linking one individual's number while the rest of the team is unmonitored is a targeted investigation, and it needs its own lawful basis and process.
  • Attempting to defeat the access log, or to reach another customer's archive.
  • Using an export to harass, dox or endanger anybody, including a former employee or a customer.

How we enforce it

We do not read customer archives looking for violations. We cannot, and the isolation described on the security page is what stops us. What we act on is a report, a legal order, or a pattern visible in account metadata such as a single number linked in isolation on an otherwise empty account.

Where we suspend, we tell you what we believe happened and give you a chance to answer, unless a legal order prevents it.

If you are being monitored

If you believe your employer has linked a number you own personally, or has monitored you without notice, write to [email protected]. We will look into it. The employee page explains what the product can and cannot see.